Sam Berrington
Freelance UX Designer
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ART DIRECTION | UX | UI
UX
UX
EXPERIENCE PLANNER | UX
UX | UI
UX | UI
I’m a freelance UX designer who helps create lasting experiences for users through identifying and understanding their needs, creating and testing prototypes, and producing engaging digital products.
Experience Design Prototyping Interface Design Product Design Research Strategy
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ART DIRECTION / UX / UI CREATED AT CONNECT GROUP / TEAM ITG www.bentleymotors.com
The challenge? Create and establish the look and feel for Bentley Motors’ future digital landscape. No small feat it has to be said. Working in close collaboration with a German development agency, the new fully responsive site provided the digital step change required by this automotive icon to appeal to both emerging markets and their changing target audiences.
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UX CREATED AT LOTUS TECH CREATIVE CENTRE www.lotuscars.com
As part of a multi disciplinary team in Coventry, we worked with development and engineering teams around the world on both in-car and off-board user experiences for drivers and passengers of the Eletre. The role involved gathering requirements, understanding user needs, designing and building prototypes, user tests and presenting those findings to senior stakeholders. Revealed in March 2022, the Lotus Eletre is the world’s first electric hyper-SUV and the work done by the design team is the foundation for a line of new premium vehicles to be launched by Lotus in the coming years.
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UX CREATED AT PURPLEBRICKS www.purplebricks.com
At Purplebricks I worked across multiple agile squads with a primary focus on the conceptualisation, testing and design of a new Purplebricks service. I also worked on advancements to their mobile app as well as improvements to the customer journey of booking a house viewing or valuation.
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EXPERIENCE PLANNER | UX CREATED AT DARE
While working at Dare I was part of the in-house team based at Wesleyan as an Experience Planner. My role was to plug the gap between ‘defining the opportunity and executing the creative design’ by planning and leading the user experience and working collaboratively with all other disciplines. Additionally, I was responsible for identifying and interrogating the key customer drivers and motivations before marrying them up with business goals and deliverables. Ever changing and ever challenging, this project saw me working on the complete overhaul of the existing digital ecosystem – everything from customer portals and retirement hub through to the main Wesleyan website. I also led workshops with customers, employees and stakeholders, as well as working alongside third party user testing facilities to ensure the best experience for the end user.
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UX / UI CREATED AT CONNECT GROUP / TEAM ITG www.birminghamairport.co.uk
Taking a creative lead from BHX’s ‘Hello World’ proposition, we created a responsive website that makes the lives of passengers and users simpler. One that’s accessible, engaging and puts search at the heart of the online journey. A site that places intuitive navigation at the forefront, while allowing effortless updates behind the scenes.
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UX / UI CREATED AT CONNECT GROUP / TEAM ITG www.mortgageadvicebureau.com
As the name suggests, the role of the Mortgage Advice Bureau is to help customers save money on their mortgage by providing handy advice online. The main challenge from a UX perspective was to create and develop an 'initial mortgage search tool' that mirrored the effect of a friendly conversation taking place between a Financial Consultant and customer. No small feat when faced with often dry and complicated financial information. To be successful, the experience had to feel conversational. Organic. And Genuine. So the real challenge was to get all the necessary information out of the user without it feeling like a standard form. Displaying financial information, especially something as complex as mortgages, was another key task to overcome. Ultimately, it was about obtaining just the right level of information to build trust without overwhelming the user.
The UI marked a significant step change for the client from their above the line style, so a number of mood boards and design approaches were explored to showcase the versatility of our thinking. In the end, however, the client returned to the original designs that won the pitch, favouring the softer approach and screen-friendly colours initially recommended. Proof that first impressions really do count.
